HIMI Global

HIMI降低绘画的门槛，减轻其过程的负担，鼓励你无论在悲伤、喜悦、或是想与人畅谈甚是想独自一人沉淀的时刻，都可以积极、从容地做自己。世界上有很多能回归自我的方式，HIMI所期待的是，就算不能一直做自己，至少画画时，你能够好好地做自己。

品牌视觉设计灵感来自品牌宣扬回归自我的初衷。人在成长的过程中会不断吸收信息，同时也在减去多余，最终回归最真实的自己。“减”的行为与HIMI的品牌理念：“减轻绘画的门槛，减轻绘画过程的负担”相符合，所以我们以“减号”作为视觉符号，同时像窗户一般打通内外，最终得以照见自我

HIMI aims to lower the threshold of drawing, to reduce the burden of the process of drawing, and to encourage you to be yourself actively, whether in moments of sadness, joy, or when you want to talk to someone or settle down alone. There are many ways to be yourself, and HIMI recommends painting. Even if you can't be yourself all the time, at least when you paint, you can be yourself.

The visual design is inspired by HIMI's call to return to oneself. In the process of growth, people will continue to "absorb" the energy and at the same time "minus" the excess, and eventually return to their true selves. "Minus" is in line with HIMI's brand concept of "lowering the threshold of painting and reducing the burden of the painting process". Therefore, we use minus sign as the visual symbol. Meanwhile, the minus sign resembles a window, implying that it is like a window that opens up the inside and outside, so that we can finally see ourselves.