FUNIHILAND

費奈爾蘭德

費奈爾蘭德，融合了艺术、音乐、青年文化作为对外核心输出的原材料。扎根中国本土，致力孕育自身独特的文化。费奈尔兰德名字来源于FUNIHILAND的英文音译，标志使用纯粹的汉字竖排，字体设计结合了隶书和行楷，文字之间紧密连接，代表了古今文化之间，兄弟之间，创作者与受众之间三个部分的链接，同时竖排的设计也想传达品牌于世界之中独树一帜的理想追求。

FUNIHILAND, fusing art, music, and youth culture to express, is committed to nurturing its unique culture with the Chinese culture as the root. The logo of FUNIHILAND drawn in the vertical format of Chinese calligraphy, and the font combines the Clerical Script and Semi-cursive Script (two Chinese calligraphic style). With the characters connected closely to each other, the design represents the connections of ancient cultures to modern cultures, brotherhood and the creators to audiences, expressing FUNIHILAND’s ideal pursuit of standing out from others.